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We can’t say it enough: we’re passionate about culinary content. And one of the most effective ways to offer content to your fans is by blogging. Whether you are a restaurant, a destination, a brewery or an event planner, blogs are a great benefit to your business. Not only does blogging help you reach your audience […]

Photography. It’s no longer just a “special touch” marketers add to their content and advertising: it is the advertisement. From the traditional media of billboards and magazine ads to the more contemporary and in-demand media of Instagram posts and blogs, quality professional photography is a necessity. To meet this need, many culinary brands grab photos on the […]

Whether you offer a sublime culinary experience at your restaurant, the perfect cuppa at your coffee shop, amazing community at your farm market or a bucolic view at your destination, one thing is clear: you have an area of expertise. You corner the market in your specific niche. While it would be fantastic to just keep cooking up a delectable […]

Is your business ready to take your marketing efforts to the next level? In this digital age, brands are forging ahead past traditional marketing measures and diving into the world of online content marketing. Internet opportunities for businesses are growing exponentially, and your company needs to keep up. Updating your marketing strategy may be a daunting […]

Now that you’re ready to start an adventure in online marketing, you need to set some goals for each step on your journey. We know that the internet is the new online marketplace, with over 85% of searches for services and products happening on the web. But the online landscape can be confusing to navigate. The […]

In a post on public speaking, ASME shared this wisdom: “To connect with your audience, you need to understand why your topic is important to them.” This is a foundational insight that underlies every part of great oration. From early research and writing to later practicing and perfecting the delivery of a great speech, if […]

It’s been a pleasure to chat with business owners about navigating the new marketing waters in the digital age. In our four-part series, we discussed: Part 1: Today’s New Consumer Part 2: Connecting with Customers Through Content Part 3: Best Practices for Content Marketing Part 4: Setting Yourself Up for Success (If you missed it, find all of the posts […]

Every business owner steps into their business venture with one thought in mind: to succeed. No one purposely sets themselves up to fail. The thoughtful business person makes a plan, creates budgets, researches trends and markets themselves. Part of this journey is understanding today’s consumer and how to connect with them in a fruitful way. As we’ve […]

Today’s New Consumers want content. They want to know brands and are digitally savvy with a finger on the pulse of what the internet is saying. Brands need to meet New Consumers where they are, which is online. That’s where content marketing comes in, bridging the gap between today’s business and today’s customer. In our last post, […]

Before crafting a marketing strategy, two important questions to ask are, “Who is my audience?” and “How do I connect with them?” In our last post, we met the New Consumer: communicative, digital, living in the moment and hungry for content to consume. Now that we know our audience, let’s discuss how to reach them. Traditional […]

There is much to consider when starting or taking over a business: location, overhead, getting employees, paying employees and, last on the list, figuring out how to pay yourself. How does a business owner make this all work? It starts with getting customers. The New Consumer Marketing has been around since people began selling things. […]

In 2016, there is a certain expectation of online connectedness. We are living in the digital age, and the address of a brick-and-mortar store is becoming less important than a company’s URL. People want to be able to type in an online address and instantly arrive at a brand’s site. They want to poke around, […]