Archive

Cider Brands with Delicious Instagram Content

Another week, another showcase of on-point Instagram talent. This week we’re focusing on the world of hard cider, which is a market that is growing exponentially. This growth means cider brands have to step up their online marketing game, and one place we are seeing great content is on Instagram. The brands that have caught […]

4 Tools of a Good Content Marketing Strategy

To be successful in work you need a well-stocked toolbox: the essentials of your trade that will help you tweak, fix, strengthen and grow your business. Whatever your trade, there are certain tools you need to succeed in reaching your goals. Artists need a canvas, paint and brushes. Chefs need a kitchen, utensils and fresh […]

Getting On Board with Tasty: The Mini Recipe Video Trend

Meet Tasty, Buzzfeed’s featured network for “snack-sized food videos.” The social media sensation of quick-hitting recipe videos launched in 2015 and has grown an audience of epic proportions. The Tasty Facebook page quickly gained popularity and currently boasts nearly 78 million fans. Buzzfeed recognized the need for visual content that appeals to a culture with short attention […]

3 Ways Cideries Can Use Video to Tell Their Story

Your cidery has done the right things to stake its claim in the online world: you’ve created a quality website. You blog. You post cider-infused content daily on Facebook. And you showcase fantastic photography of your cider on Instagram. Your audience is engaging and your cider is in high demand. The time has come for you to […]

Dish Works to Present at Seed to Sip Workshop

Dish Works is proud to be presenting at the Seed to Sip workshop on March 19 at the Penn State Lehigh Valley Campus in Center Valley. This workshop, which focuses on cider makers, will be offering seminars discussing everything from cider trends to cider marketing. At Dish, we are passionate about cider and are pleased […]

Dish Works Case Study: Jack’s Hard Cider

Challenges: The client had two separate brands, Hauser Estate Winery and Jack’s Hard Cider, but both were represented by a shared website and shared social media channels making it hard for each brand to stand on its own. The client also wanted to improve its conversion rate of visitors to the website into customers purchasing […]

9 Reasons Your Cidery Should Be Blogging

Move over, craft beer: craft cider is quickly becoming the new hard beverage of choice. The popularity of hard cider is not a new trend, though. Before the twentieth century, hard cider was the common drink of early settlers. As with all alcoholic drinks, Prohibition was a hindrance to the hard cider scene, but in […]

Weekly Pick: Cidery That’s Ruling with Content

There are many things that hinder brands from starting a blog: time, energy, resources. Sometimes, though, blogging is just plain daunting. The task seems overwhelming (especially if content creation is not your forte), and it’s hard to know where to start. What should a business be writing about? Hear us now: the best blogging is […]