If we’ve said it once, we’ve said it a thousand times: Content Is King. And in this visual day and age, it is not just important, but necessary, for brands to be on top of their image game. With social media networks such as Instagram, Snapchat and Facebook continually growing, brands need to have a constant flow of graphic material to share across these channels. That’s why building a photo library is key to a company’s content marketing strategy.

We’re seeing a lot of culinary industry accounts totally nailing it on Instagram, and we’re curating some of the brands that are completely inspiring us. This week, we’re bringing you a few ice cream brands that are on top of their Instagram game with great content!

Gemelli Gelato

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A ray of sunshine in this gloomy rainy day..👌🏻🍦😍 . . #westchesterpa #shopsmall #smalltowns #brandywinevalley #figwestchester #wcgelato #westchesteruniversity #local #onlyatgemelli #gemelligelato #tastetherealitalia #fromscratch #farmfreshgelato #organic

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Gemelli offers a gorgeous account that is clearly thought out in advance. We love how Gemelli incorporates its signature teal in many of its photos to give the feed a cohesive effect.

Millie’s Homemade Ice Cream

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Our Peppermint Brownie ice cream is still going strong! @guittardchocolate chocolate brownies and 2 kinds of mint = refreshing and indulgent! #eatpgh #millieshomemade #chocolate #icecream 📸 @adammilliron

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Millie’s does a great job of making its feed look nice while keeping it personal. We appreciate that Millie’s throws in humor for good measure sometimes, too!

Penny’s Ice Cream

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It's about time you get your hands on one of these. 🍦 Stop by one of our two locations tomorrow! Pop Up Park Ice Cream Truck Tuesday: 4-9 PM Park City Mall Kiosk: 11 AM – 9PM

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Using a specific color scheme or filter theme on an Instagram feed adds an added layer of dimension that is really eye-catching. Penny’s does a great job of keeping its photos professional and simple, incorporating pastels, pinks and soft filters.


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Jen and the kitchen crew sent a special treat to the shop today. A little pop of color when we're good and ready for spring. SORREL HONEY SORBET is made with the leaves of the locally grown perennial herb, a bit of lemon juice and a balanced sweetness from cane sugar and local honey. Today is a rare occasion when we have not one, but two vegetables being scooped. 😉🌿

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What draws us to Weckerly’s Instagram account is the abundance of simply staged photos of singular items: an ice cream sandwich, an ice cream cone, a waffle bowl sundae, a carton of ice cream. These photos, often shot either overhead or straight on against a white background, are striking.

Ice and Vice

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Hair is not the only thing that can have style. Featuring: Detention (malted vanilla, fruity pebble dust, Mexican chocolate brownie) in a @thekonery birthday cake cone and topped w/ strawberry shortcake crumb, whipped cream, rainbow spranklezzz and @dalypies pie crust cookie wings. Only at Ice & Vice Outpost @bkbazaar, and delivery to Qns/BK via @trycaviarnyc @ubereats. #iceandvice

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Hands holding ice cream products. It’s as simple as that. Ice and Vice is a wildly popular brand account on Instagram with the simple photo strategy of sharing its product in a real life way: in the hands of fans!

Stevie’s Ice Cream

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Just going to stare at these perfect ice cream sandwiches by @thefeedfeed all day. Our Speculoos Cookie Butter flavor nestled in the best @saltoftheearthbakery cookies…😍🙌🏼💫

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The high-end quality of the Stevie’s Instagram feed is really inspiring—and a great example of why collaborating with a professional photographer can take your brand to the next level.

Smitten Ice Cream

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Not only is it our SF Mission Shop grand opening, it's #NationalPuppyDay! We didn't even plan it that way 😉 Here's throwing back to our collaboration with the @sanfranciscospca! And here's a pro-tip: Our Mission shop has a parklet right outside for you and your pooch to enjoy a scoop! 🐶🐕🐩🍦🍨

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Smitten Ice Cream keeps its Instagram feed beautiful and personal with many photos involving the very people—and dogs!—who love its ice cream. These photos help humanize the brand in a really creative way.

McConnell’s Fine Ice Creams

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Dreaming of the weekend and all it's brunch-y goodness? So are we! #mcconnells x #waffles

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McConnell’s offers a great mix of personal and product photos, giving its Instagram feed nice versatility. We also love the array of colors that fill the account—a nice way to welcome a new visitor to the page!


Consider how you can use these examples to breathe new life into your brand’s Instagram content. Check back for more Insta-spiration in the weeks to come!

Do you see culinary brands that are really winning the Instagram game? Leave a comment and tell us about it so we can feature them in a future roundup!

Featured photo credit: Ed Williams

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