Ice Cream Brands with the Prettiest Food & Drink Content on Instagram

If we’ve said it once, we’ve said it a thousand times: Content Is King. And in this visual day and age, it is not just important, but necessary, for brands to be on top of their image game. With social media networks such as Instagram, Snapchat and Facebook continually growing, brands need to have a constant flow of graphic material to share across these channels. That’s why building a photo library is key to a company’s content marketing strategy.

We’re seeing a lot of culinary industry accounts totally nailing it on Instagram, and we’re curating some of the brands that are completely inspiring us. This week, we’re bringing you a few ice cream brands that are on top of their Instagram game with great content!

Gemelli Gelato

Gemelli offers a gorgeous account that is clearly thought out in advance. We love how Gemelli incorporates its signature teal in many of its photos to give the feed a cohesive effect.

Millie’s Homemade Ice Cream

Millie’s does a great job of making its feed look nice while keeping it personal. We appreciate that Millie’s throws in humor for good measure sometimes, too!

Penny’s Ice Cream

Using a specific color scheme or filter theme on an Instagram feed adds an added layer of dimension that is really eye-catching. Penny’s does a great job of keeping its photos professional and simple, incorporating pastels, pinks and soft filters.


What draws us to Weckerly’s Instagram account is the abundance of simply staged photos of singular items: an ice cream sandwich, an ice cream cone, a waffle bowl sundae, a carton of ice cream. These photos, often shot either overhead or straight on against a white background, are striking.

Ice and Vice

Hands holding ice cream products. It’s as simple as that. Ice and Vice is a wildly popular brand account on Instagram with the simple photo strategy of sharing its product in a real life way: in the hands of fans!

Stevie’s Ice Cream

The high-end quality of the Stevie’s Instagram feed is really inspiring—and a great example of why collaborating with a professional photographer can take your brand to the next level.

Smitten Ice Cream

Smitten Ice Cream keeps its Instagram feed beautiful and personal with many photos involving the very people—and dogs!—who love its ice cream. These photos help humanize the brand in a really creative way.

McConnell’s Fine Ice Creams

McConnell’s offers a great mix of personal and product photos, giving its Instagram feed nice versatility. We also love the array of colors that fill the account—a nice way to welcome a new visitor to the page!


Consider how you can use these examples to breathe new life into your brand’s Instagram content. Check back for more Insta-spiration in the weeks to come!

Do you see culinary brands that are really winning the Instagram game? Leave a comment and tell us about it so we can feature them in a future roundup!

Featured photo credit: Ed Williams

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