Dish Works Blog

Dish Works
Oct 25, 2021

Nutrition Business Journal: TikTok Isn’t Going Anywhere

Big thanks to the Nutrition Business Journal for interviewing our Founder and President, Mary Bigham for its October 2021 “Branding & Marketing” issue. In the article, Mary discusses how food brands are using TikTok to connect with new audiences. Mary Bigham, founder and CEO of Dish Works culinary content agency, recently gave us a live […]

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Dish Works
Sep 13, 2021

Foodservice is BACK, and We Can Help Your Brand Inform and Inspire Chefs at Work

It’s no secret that the restaurant industry has struggled immensely during the COVID-19 pandemic. Capacity caps on indoor dining, investing in new outdoor spaces, and adjusting to relevant safety practices would be enough to throw the hospitality industry into disarray. But add to that staffing shortages, ever-changing customer behavior, and supply chain issues, and it […]

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Dish Works
Jul 2, 2021

8 Food Brands Currently Crushing It on TikTok

Vertical videos — and the social media platforms that promote them — are here to stay. Consumers are producing millions of videos on TikTok, Instagram, YouTube and more, videos about every topic imaginable: from skateboarding tricks, to dance moves, to birdwatching tips to political commentary. Forward-thinking and innovative brands are also joining in the fun, […]

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Dish Works
Jun 28, 2021

Take Your Brand Viral with Vertical Food Videos

@dishworks Vertical food videos (like this) made for Instagram Reels or Tiktok made by our team of professional food content creators #foodcontent #dishworks ♬ Can We Kiss Forever? – Kina Visual media has always had a way of changing and evolving, and in the social media era, those changes are often driven by consumers. A […]

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Dish Works
Jan 31, 2021

It’s 2021, and These Food Content Trends Will be Huge

Is it us, or is the new year moving quickly? It feels like it was just yesterday that we were pivoting our business to seamlessly deliver for our clients as a global pandemic changed everything — everything except our resolve to move forward and tell our clients’ stories through beautiful food and drink content. As […]

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Dish Works
Jan 25, 2021

Betty Crocker: The First Lady of Food Content

If there’s one person who can tell this story, it’s our founder, Mary Bigham. Spend a few minutes on the phone with Mary, and you’ll likely hear about her love of vintage cookbooks and her shelf-busting collection, including several by the original queen of food content: “Betty Crocker.” Spoiler alert: Beloved “Betty Crocker” isn’t even […]

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Dish Works
Dec 31, 2020

The Year That Was: 2020’s Food Content Trends

Oh, 2020. It’s been … a time. Still, our team at Dish Works, and everyone in general, found silver linings in the midst of improvement projects, schooling tasks and way too many Zoom meetings. For so many, comfort and familiarity — or a spark of creativity — was found in the kitchen. Home chefs tried […]

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Dish Works
Dec 24, 2020

The Big Reveal: Google Releases Its Recipe Trends From 2020

We live, breathe and — of course — eat food content. Our team is passionate about watching food trends that encompass both new and classic recipe ideas. So when we saw Google’s Year in Search 2020, we were pumped to see what people are looking for so that we can help brands be found where and […]

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Dish Works
Jun 24, 2020

Made by Hand: The Future of Content Diversity is Now

Human hands signify many things: Hands can mean help, care and volunteerism, as in “a helping hand.” Hands can symbolize quality, artisanship and productivity, as in “handmade.” They can also stand in for human connection, intimacy and comfort, as in “hand in hand.” In the world of culinary content, hands play an outsized role of […]

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Dish Works
Apr 5, 2020

Top Food Content Marketing Trends During Coronavirus Crisis

The coronavirus pandemic has caused all businesses, including those in the food industry, to redefine how they operate. Food brands are shifting their communication objectives, our co-founder and President, Mary Bigham says, “During this time, new trends are emerging, and while we don’t know what the future holds, we do know what’s happening right now: There […]

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Dish Works
Apr 1, 2020

Help Your Customers Create Memorable Virtual Meals and Holidays through Dish Works’ New Content Services

As the stay-at-home order date extends, we’re all struggling with what to do, and that includes what and how to feed ourselves and our families. Do we go to the grocery store, or shop online? Will we be able to source what we need? Will we be making the most of what’s available?  On top […]

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Dish Works
Mar 28, 2020

Brands Pivot Back to Blogs to Serve Customers in Changing Times

They never entirely went away, but blogs had taken a back seat to visual content as brands embraced recipe development, hands-in-pans videos and other eye-catching content delivery methods. We get it, because we provide these types of engaging visual culinary content to our customers. But now, in this uncertain time when we’re hunkered down at home, […]

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