Dish Works Blog

Dish Works
May 11, 2023

Using AI for Culinary Content Creation: The Good, The Bad, The Bizarre

At Dish Works, we embrace technological advances and changes. Artificial intelligence is here, and it’s here to stay. Much like the internet, there will be phases, evolutions and surprises in how AI changes the world.  Instead of ignoring or fighting against AI, we are open-minded to the benefits of using it as a tool, just […]

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Dish Works
Apr 14, 2023

Content Strategy vs. Content Production

One of our favorite parts of our work with culinary brands is getting to know the clients themselves. Through the lifecycle of a project at Dish Works, we often clock a good amount of time on the phone with the marketing experts and brand managers on the client side. These conversations give us glimpses into […]

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Dish Works
Mar 31, 2023

Welcome to the New Dish Works Studio Space!

Big changes have been afoot here at Dish Works, and we are so excited to share that we have been making major moves — literally!  Yes, we recently packed up our entire operation and relocated to a beautiful new space in Lancaster. This was no small feat, as we’d been in our former studio for […]

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Dish Works
Mar 8, 2023

Happy International Women’s Day from Dish Works!

Every year on March 8, the world celebrates International Women’s Day, a chance to collectively pause and recognize all the female-identified people who have contributed to the progress, justice and innovation across every culture. Here at Dish Works, we want to shine an extra-bright light on the women who make our team the best in […]

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Dish Works
Feb 9, 2023

Advice on Culinary Marketing During a Recession

If we had to create a 2023 motto for marketers, it would be something to the tune of: Doing more, with less. And, truly, isn’t that the prevailing cultural philosophy during unpredictable economic times? The difference for marketing professionals is that the expectations on you don’t change, even as budgets contract. In fact, it’s probably […]

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Dish Works Influencer-style
Dish Works
Jan 19, 2023

The Best of Both Worlds: Dish Works’ Influencer-Style Recipe Video Packages

The intimate aesthetic of influencer content can be extremely powerful as a piece of your content marketing puzzle. These videos, which trade in glossy high-production for a more personal, homemade feel, draw the viewer in with sensory moments that evoke emotions and spark inspiration. Especially on TikTok and Instagram Reels, this viral-worthy style of content […]

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2023 food trends
Dish Works
Dec 23, 2022

The Dish Works 2023 Food & Social Trend Forecast

Food trends: They come thick and fast these days. On a Monday, no one’s paying any attention to Negroni Sbagliato, and by Wednesday, TikTok and Instagram are completely overrun with the fizzy Italian cocktail. While it can be nearly impossible to know what random dish or technique is going to explode on social media, here […]

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Dish Works
Dec 5, 2022

New for 2023: Dish Works Studio Days

As 2023 approaches, we’ve been on quite a few planning calls with existing and new clients. And while every brand’s needs are unique and specific, there is one thing we’ve been hearing over and over again:  Social media trends move so fast, it feels impossible to plan content for too far in the future. The, […]

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ReelTok
Dish Works
Nov 3, 2022

Intimate, Inspirational, Adaptable: Why We Love Making Recipe Reels and TikToks for Our Clients

Here at Dish Works, our passion for making beautiful culinary content knows no bounds. On any given day, you’ll find our studio bustling with activity: salmon filets sizzling on the stove top, cakes being expertly frosted, art directors painstakingly placing tomatoes on a salad to get the perfect shot. Bringing our clients’ visions to life […]

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Dish Works
Sep 20, 2022

Hot Social Media Food Trends: Fall 2022

While it’s true that social media trends come and go, savvy food brands will weave trends into their content marketing strategies to capture the energy of them. Recipe videos and photography that feel “of-the-moment” help to engage and entertain your brand’s community, and prove that you’re part of a larger conversation online.   When it comes […]

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Dish Works Prop Collection
Dish Works
Aug 30, 2022

Get to Know Our Epic Props Collection

There are many skills that the Dish Works team uses to make our clients’ products sparkle and shine on camera. Our photography and video crew meticulously design lighting to achieve the looks that match our clients’ creative briefs, and our culinary team combines their decades of professional kitchen experience to develop every dish to perfection. […]

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food styling tools
Dish Works
Jul 20, 2022

A Few of Our Favorite Food Styling Tools

When we are given the opportunity to bring our clients’ products and recipes to life on the screen, it is not a task that we take lightly. In every shot and frame of video, it’s our goal to make the food look as beautiful and crave-worthy as possible. Just like models are coiffed and made […]

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