Dish Works Blog

2023 food trends
Dish Works
Dec 23, 2022

The Dish Works 2023 Food & Social Trend Forecast

Food trends: They come thick and fast these days. On a Monday, no one’s paying any attention to Negroni Sbagliato, and by Wednesday, TikTok and Instagram are completely overrun with the fizzy Italian cocktail. While it can be nearly impossible to know what random dish or technique is going to explode on social media, here […]

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Dish Works
Dec 5, 2022

New for 2023: Dish Works Studio Days

As 2023 approaches, we’ve been on quite a few planning calls with existing and new clients. And while every brand’s needs are unique and specific, there is one thing we’ve been hearing over and over again:  Social media trends move so fast, it feels impossible to plan content for too far in the future. The, […]

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ReelTok
Dish Works
Nov 3, 2022

Intimate, Inspirational, Adaptable: Why We Love Making Recipe Reels and TikToks for Our Clients

Here at Dish Works, our passion for making beautiful culinary content knows no bounds. On any given day, you’ll find our studio bustling with activity: salmon filets sizzling on the stove top, cakes being expertly frosted, art directors painstakingly placing tomatoes on a salad to get the perfect shot. Bringing our clients’ visions to life […]

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Dish Works
Sep 20, 2022

Hot Social Media Food Trends: Fall 2022

While it’s true that social media trends come and go, savvy food brands will weave trends into their content marketing strategies to capture the energy of them. Recipe videos and photography that feel “of-the-moment” help to engage and entertain your brand’s community, and prove that you’re part of a larger conversation online.   When it comes […]

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Dish Works Prop Collection
Dish Works
Aug 30, 2022

Get to Know Our Epic Props Collection

There are many skills that the Dish Works team uses to make our clients’ products sparkle and shine on camera. Our photography and video crew meticulously design lighting to achieve the looks that match our clients’ creative briefs, and our culinary team combines their decades of professional kitchen experience to develop every dish to perfection. […]

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food styling tools
Dish Works
Jul 20, 2022

A Few of Our Favorite Food Styling Tools

When we are given the opportunity to bring our clients’ products and recipes to life on the screen, it is not a task that we take lightly. In every shot and frame of video, it’s our goal to make the food look as beautiful and crave-worthy as possible. Just like models are coiffed and made […]

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Dish Works
Dish Works
Jun 16, 2022

What it’s Like to Work with Dish Works

It’s increasingly rare that companies can support a full in-house studio, and most brands are starting to realize the value of creating owned content (more on our thoughts about that here). Off-site studios like Dish Works are a perfect solution for this scenario! But when you’re exploring new content marketing avenues for your culinary brand, […]

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food in the metaverse
Dish Works
May 16, 2022

Thinking Ahead: Food in the Metaverse

Here at Dish Works, we are constantly asking the question: What is the future of food content? While we honor and draw inspiration from tried-and-true marketing strategies, like bold storytelling, gorgeous photography and engaging video, we cannot ignore that the tech and consumer landscapes are always evolving.  When we consider how drastically the playing field […]

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Dish Works
Apr 21, 2022

8 Sustainability Actions We’re Taking in the Dish Works Studio

We strongly believe that taking care of the planet is a crucial, non-negotiable responsibility of our company. In celebration of Earth Day, we thought we’d share eight actions that we’re taking every day in the Dish Works production studio and test kitchen. Transparency is really important to us — in fact, it’s one of our […]

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Dish Works Culinary
Dish Works
Apr 7, 2022

Meet the Dish Works Culinary Team, Part 2

From pizza to pancakes, cocktails to cupcakes, apple dumplings to al pastor, all of the work we create for our clients at Dish Works is scratch-made, edible food. Sure, we have our food stylist tricks to make sure dishes and products are ready for their close-ups, but we pride ourselves on creating visuals that look […]

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Dish Works
Apr 6, 2022

Meet the Dish Works Culinary Team, Part 1

Here’s something wild to think about: The food in every single image you see on the Dish Works website and shared through our social media channels, like Instagram and TikTok, was made on site by our incredible culinary team.  We are so lucky to have such an accomplished group of chefs, cooks and recipe developers […]

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content marketing
Dish Works
Mar 31, 2022

4 Types of Content Creation, Explained

Methods of traditional print and media marketing and advertising are well-worn territory. After all, for the past 150 years, the ways in which companies spread awareness, gained customers and built brand loyalty was relatively static. Think: newspaper and magazine ads, television and radio commercials, and other mediums, like billboards, celebrity endorsements, direct mail campaigns and […]

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