Dish Works Blog

Dish Works
Jan 31, 2021

It’s 2021, and These Food Content Trends Will be Huge

Is it us, or is the new year moving quickly? It feels like it was just yesterday that we were pivoting our business to seamlessly deliver for our clients as a global pandemic changed everything — everything except our resolve to move forward and tell our clients’ stories through beautiful food and drink content. As […]

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Dish Works
Jan 25, 2021

Betty Crocker: The First Lady of Food Content

If there’s one person who can tell this story, it’s our founder, Mary Bigham. Spend a few minutes on the phone with Mary, and you’ll likely hear about her love of vintage cookbooks and her shelf-busting collection, including several by the original queen of food content: “Betty Crocker.” Spoiler alert: Beloved “Betty Crocker” isn’t even […]

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Dish Works
Dec 31, 2020

The Year That Was: 2020’s Food Content Trends

Oh, 2020. It’s been … a time. Still, our team at Dish Works, and everyone in general, found silver linings in the midst of improvement projects, schooling tasks and way too many Zoom meetings. For so many, comfort and familiarity — or a spark of creativity — was found in the kitchen. Home chefs tried […]

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Dish Works
Dec 24, 2020

The Big Reveal: Google Releases Its Recipe Trends From 2020

We live, breathe and — of course — eat food content. Our team is passionate about watching food trends that encompass both new and classic recipe ideas. So when we saw Google’s Year in Search 2020, we were pumped to see what people are looking for so that we can help brands be found where and […]

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Dish Works
Jun 24, 2020

Made by Hand: The Future of Content Diversity is Now

Human hands signify many things: Hands can mean help, care and volunteerism, as in “a helping hand.” Hands can symbolize quality, artisanship and productivity, as in “handmade.” They can also stand in for human connection, intimacy and comfort, as in “hand in hand.” In the world of culinary content, hands play an outsized role of […]

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Dish Works
Apr 5, 2020

Top Food Content Marketing Trends During Coronavirus Crisis

The coronavirus pandemic has caused all businesses, including those in the food industry, to redefine how they operate. Food brands are shifting their communication objectives, our co-founder and President, Mary Bigham says, “During this time, new trends are emerging, and while we don’t know what the future holds, we do know what’s happening right now: There […]

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Dish Works
Apr 1, 2020

Help Your Customers Create Memorable Virtual Meals and Holidays through Dish Works’ New Content Services

As the stay-at-home order date extends, we’re all struggling with what to do, and that includes what and how to feed ourselves and our families. Do we go to the grocery store, or shop online? Will we be able to source what we need? Will we be making the most of what’s available?  On top […]

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Dish Works
Mar 28, 2020

Brands Pivot Back to Blogs to Serve Customers in Changing Times

They never entirely went away, but blogs had taken a back seat to visual content as brands embraced recipe development, hands-in-pans videos and other eye-catching content delivery methods. We get it, because we provide these types of engaging visual culinary content to our customers. But now, in this uncertain time when we’re hunkered down at home, […]

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Dish Works
Mar 24, 2020

Dish Works Offers Virtual Studio Solutions for Brands’ Content Needs

Friends, we don’t know what the new normal will be, but we can tell you that we’ll be navigating it together. The good news for our clients: We’ve been creating content remotely since the start, so we have the experience and skill to work through this with you. We care about our team and about […]

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Dish Works
Feb 28, 2020

Sports Teams and Brands Score by Serving Food Content

Sports fans tend to be (overly!) enthusiastic ambassadors for their teams. Those teams and brands smartly engage outside of the stadium by connecting to their passionate audiences in an innovative, engaging and effective way: food content, including custom game-day recipes and high-quality recipe videos. We’re not talking stadium food, though. (Admittedly, that has improved in […]

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Dish Works
Feb 21, 2020

Smart Brands Use Performance Video to Directly Engage Specific Customers

Picture your ideal customers, scanning online for a product like yours — let’s say a smoothie blender. Perhaps they come upon Amazon and its many search results. Your prospect has already drilled down by single-serve with ice-crushing capabilities in the two colors that will best match her existing appliances. But which one is really the best? Because she loathes […]

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Dish Works
Feb 10, 2020

Savvy Brands and Retailers Leveraging Food Content + Technology for Sales Success

How do you quantify marketing efforts? Converting efforts to sales is a good bet. In the food space, creativity is king, as brands and retailers maximize engaging content with next-gen technology to convert customers and increase profits. Food Tracking Made Easy We all know people who use food trackers to help with weight loss, maintenance […]

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