Posts

Why Breweries Should Be Using Video

Previously on our blog, we discussed the value of breweries using a blog as part of their content marketing strategy, and we continue to recommend the importance of professional photography — which is a must in this visually centric online age. But as the online marketing arena evolves, so must our strategies. Not only is written content and […]

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3 Restaurants Embracing Content Marketing

As a restaurant, you choose fresh ingredients, quality chefs and stylish interiors so your customers will have the ultimate dining experience. Now that you’ve crafted a quality dining destination, it’s time to start crafting culinary content for your business. Whether it’s a behind-the-scenes look at your kitchen or one of your unique recipes, culinary content is in […]

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Share the Wealth: Why Restaurants Should Be Creating Recipe Content

Content marketing is not only an important part of owning a business, it is becoming a necessity. Blogging draws people to your brand online, boosts your SEO and helps build your reputation. And while traditional types of marketing, such as print, television and radio, are still available, the internet is where life—and business—is happening. Therefore, it makes sense to […]

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Dish Works Pick: Milito’s

Brands can benefit from blogging. It’s one of the first things we encourage food businesses to do when they assess their content marketing strategy. Just as a warm dining atmosphere and a visually appealing menu help set the tone for an experience with your restaurant, quality blog content sets the tone for your brand and […]

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3 Types of Culinary Content Your Restaurant Should Be Cooking Up

As a restaurant owner, there are many facets of your business to manage. To ensure success, you train your staff and opt to work with well-trained chefs. To appeal to customers, you may work with an interior designer to attain just the right atmosphere or a graphic designer to really make your menus pop. Once […]

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Assessing Your Year: How to Measure Your Content Marketing Success

Now that you’re set to end the year strong and have started looking ahead to next year, it’s an important time to assess all that has transpired over the past 12 months. Your food and drink business or destination has embraced a content marketing strategy, so it’s time to see how successful it was. Measuring how successful your […]

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Infographics: Smart AND Pretty

Humans are visual beings. Evidenced by the popularity of social networks such as Instagram and Pinterest, we are naturally drawn to engage with content that appeals to us visually. Research has found that quality graphics full of color pique a person’s interest to interact with a piece of content by 80%. Images and videos: these are […]

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Content Marketing Trends to Look for in 2017

It’s been a great year for your business, and as the months wind down, you are ready to make next year even better. In our last article, we discussed being in the now of the fourth quarter: focusing on holiday promotions, assessing budgets and processing what worked (and what did not). Part of ending the […]

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Q4: Your Time to Shine

Hello, September! It feels as though we only just finished our New Year’s celebrations, yet 2016 is nearly over. Summer is coming to a close, and we are opening our arms to embrace the autumn season. The fourth quarter is an important season of the year for a business and it is quickly approaching. End-of-year […]

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Dish Works Pick: Brewers of PA

While many businesses are still working to identify their audience and create content that engages them, one organization has been doing a great job of both. Get to know the PA Brewed Blog. Brewers of PA is a nonprofit trade association that brings together leaders of Pennsylvania-based breweries in order to promote and protect the brewing industry in the […]

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Why Professional Photography Is Crucial for Breweries

Every beer has a story. It starts with an inspired brewer and soon becomes the tale of hops, mash and fermentation that culminates into the piece de resistance: a delicious craft beer. Some beer stories have roots in history; other stories are sparked by local happenings or ingredients. But with the first sip of a […]

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Dish Works to Present at Mid Atlantic Brewers Symposium (Sept. 30)

Brewers from around the Mid Atlantic region will be coming together at ArtsQuest Center at SteelStacks in Bethlehem on September 30 for the 2nd Annual Mid Atlantic Brewers Symposium. Brought to you by Brewers of Pennsylvania (BOP) and sponsored by Concannon, Miller & Co. P.C. and HMK Insurance, the symposium will center around many areas of the […]

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