Whether you offer a sublime culinary experience at your restaurant, the perfect cuppa at your coffee shop, amazing community at your farm market or a bucolic view at your destination, one thing is clear: you have an area of expertise. You corner the market in your specific niche.
While it would be fantastic to just keep cooking up a delectable pork cheek taco plate for your adoring dining fans, there is another side to the culinary world: the business side. Having a successful business means budgeting, hiring/managing employees and most importantly, marketing yourself.
Gone are the days of taking out ads in newspapers. Right now, the world of marketing is online and it’s done with content. Unfortunately, most businesses owners are not jacks-of-all-trades. A business works best when it focuses on the things at which it excels. It’s better to succeed by doing a few things well than to limp along trying to do it all.
Setting Yourself Up for Success
Business owners set themselves up for success when they embrace the things they do well and outsource the things they do not. This helps increase productivity, time management and efficiency. By unloading the burden of tackling tasks that are not your forte, you are freed up to focus on the aspects of the business you love and where your talents lie.
What Gets Outsourced?
The next step is to determine what stays in-house and what gets outsourced. How do you make those decisions? First, identify the various strengths and skills on your team. Do you have any strong writers, graphic designers or web developers? If so, those are areas you may consider parceling out to identified employees.
If these strengths do not exist on your team, it is time to consider outsourcing. Your business will be stronger if you partner with professionals who can execute your marketing goals successfully.
How to Outsource: Partnering with the Best
There are many levels of outsourcing, and it will benefit your brand to consider what works best for your company. Hiring individual freelancers may give you flexibility and the ability to work on a smaller scale (depending on the size of your company), but some businesses find them difficult to manage and struggle with quality and level of consistency.
Another avenue is to partner with a content agency specifically geared for your brand’s needs. With a culinary content agency like Dish Works, companies work with a community, which spurs creativity and ensures consistency. We have a team of chefs, professional photographers, editors, professional project leaders and team members who have a marketing background and high level of standards to ensure we deliver the best work for the budget. This makes you (the owner or ad agency or marketing director) look great! Also, instead of managing various individuals, you have the benefit of all your work being completed by the same team of people with the same standards. By outsourcing with a content agency, you get an “outsider’s perspective,” which can be more clear and refreshing.
When placing your business in the hands of a capable content creation agency, you give your brand the opportunity to grow. Once this ongoing relationship is in place, you can confidently tackle any new projects that result from your growing marketing efforts. This saves you not only stress, but time and money, too.
Have you assessed your strengths? Are you ready to unburden yourself by partnering with a team of professionals? Dish Works offers a variety of services to cater to all the outsourcing needs of culinary businesses. To learn more or get a consultation, contact us.
Photo credits: BigStock