Content Marketing

If we had to create a 2023 motto for marketers, it would be something to the tune of: Doing more, with less. And, truly, isn’t that the prevailing cultural philosophy during unpredictable economic times? The difference for marketing professionals is that the expectations on you don’t change, even as budgets contract. In fact, it’s probably […]

The intimate aesthetic of influencer content can be extremely powerful as a piece of your content marketing puzzle. These videos, which trade in glossy high-production for a more personal, homemade feel, draw the viewer in with sensory moments that evoke emotions and spark inspiration. Especially on TikTok and Instagram Reels, this viral-worthy style of content […]

Food trends: They come thick and fast these days. On a Monday, no one’s paying any attention to Negroni Sbagliato, and by Wednesday, TikTok and Instagram are completely overrun with the fizzy Italian cocktail. While it can be nearly impossible to know what random dish or technique is going to explode on social media, here […]

As 2023 approaches, we’ve been on quite a few planning calls with existing and new clients. And while every brand’s needs are unique and specific, there is one thing we’ve been hearing over and over again:  Social media trends move so fast, it feels impossible to plan content for too far in the future. The, […]

Here at Dish Works, our passion for making beautiful culinary content knows no bounds. On any given day, you’ll find our studio bustling with activity: salmon filets sizzling on the stove top, cakes being expertly frosted, art directors painstakingly placing tomatoes on a salad to get the perfect shot. Bringing our clients’ visions to life […]

While it’s true that social media trends come and go, savvy food brands will weave trends into their content marketing strategies to capture the energy of them. Recipe videos and photography that feel “of-the-moment” help to engage and entertain your brand’s community, and prove that you’re part of a larger conversation online.   When it comes […]

There are many skills that the Dish Works team uses to make our clients’ products sparkle and shine on camera. Our photography and video crew meticulously design lighting to achieve the looks that match our clients’ creative briefs, and our culinary team combines their decades of professional kitchen experience to develop every dish to perfection. […]

When we are given the opportunity to bring our clients’ products and recipes to life on the screen, it is not a task that we take lightly. In every shot and frame of video, it’s our goal to make the food look as beautiful and crave-worthy as possible. Just like models are coiffed and made […]

It’s increasingly rare that companies can support a full in-house studio, and most brands are starting to realize the value of creating owned content (more on our thoughts about that here). Off-site studios like Dish Works are a perfect solution for this scenario! But when you’re exploring new content marketing avenues for your culinary brand, […]

Here at Dish Works, we are constantly asking the question: What is the future of food content? While we honor and draw inspiration from tried-and-true marketing strategies, like bold storytelling, gorgeous photography and engaging video, we cannot ignore that the tech and consumer landscapes are always evolving.  When we consider how drastically the playing field […]

We strongly believe that taking care of the planet is a crucial, non-negotiable responsibility of our company. In celebration of Earth Day, we thought we’d share eight actions that we’re taking every day in the Dish Works production studio and test kitchen. Transparency is really important to us — in fact, it’s one of our […]

From pizza to pancakes, cocktails to cupcakes, apple dumplings to al pastor, all of the work we create for our clients at Dish Works is scratch-made, edible food. Sure, we have our food stylist tricks to make sure dishes and products are ready for their close-ups, but we pride ourselves on creating visuals that look […]