Content Marketing

As 2023 approaches, we’ve been on quite a few planning calls with existing and new clients. And while every brand’s needs are unique and specific, there is one thing we’ve been hearing over and over again:  Social media trends move so fast, it feels impossible to plan content for too far in the future. The, […]

Here at Dish Works, our passion for making beautiful culinary content knows no bounds. On any given day, you’ll find our studio bustling with activity: salmon filets sizzling on the stove top, cakes being expertly frosted, art directors painstakingly placing tomatoes on a salad to get the perfect shot. Bringing our clients’ visions to life […]

While it’s true that social media trends come and go, savvy food brands will weave trends into their content marketing strategies to capture the energy of them. Recipe videos and photography that feel “of-the-moment” help to engage and entertain your brand’s community, and prove that you’re part of a larger conversation online.   When it comes […]

There are many skills that the Dish Works team uses to make our clients’ products sparkle and shine on camera. Our photography and video crew meticulously design lighting to achieve the looks that match our clients’ creative briefs, and our culinary team combines their decades of professional kitchen experience to develop every dish to perfection. […]

When we are given the opportunity to bring our clients’ products and recipes to life on the screen, it is not a task that we take lightly. In every shot and frame of video, it’s our goal to make the food look as beautiful and crave-worthy as possible. Just like models are coiffed and made […]

It’s increasingly rare that companies can support a full in-house studio, and most brands are starting to realize the value of creating owned content (more on our thoughts about that here). Off-site studios like Dish Works are a perfect solution for this scenario! But when you’re exploring new content marketing avenues for your culinary brand, […]

Here at Dish Works, we are constantly asking the question: What is the future of food content? While we honor and draw inspiration from tried-and-true marketing strategies, like bold storytelling, gorgeous photography and engaging video, we cannot ignore that the tech and consumer landscapes are always evolving.  When we consider how drastically the playing field […]

We strongly believe that taking care of the planet is a crucial, non-negotiable responsibility of our company. In celebration of Earth Day, we thought we’d share eight actions that we’re taking every day in the Dish Works production studio and test kitchen. Transparency is really important to us — in fact, it’s one of our […]

From pizza to pancakes, cocktails to cupcakes, apple dumplings to al pastor, all of the work we create for our clients at Dish Works is scratch-made, edible food. Sure, we have our food stylist tricks to make sure dishes and products are ready for their close-ups, but we pride ourselves on creating visuals that look […]

Here’s something wild to think about: The food in every single image you see on the Dish Works website and shared through our social media channels, like Instagram and TikTok, was made on site by our incredible culinary team.  We are so lucky to have such an accomplished group of chefs, cooks and recipe developers […]

Methods of traditional print and media marketing and advertising are well-worn territory. After all, for the past 150 years, the ways in which companies spread awareness, gained customers and built brand loyalty was relatively static. Think: newspaper and magazine ads, television and radio commercials, and other mediums, like billboards, celebrity endorsements, direct mail campaigns and […]

We recently posed a question on the Dish Works blog that’s been on our mind: are NFTs the future of culinary content?  It does feel like NFTS (non-fungible tokens) are opening new pathways for marketing and brand interactions, and it’s no surprise that global food companies with massive marketing budgets are beginning to experiment and […]