Content Marketing

Spend a few minutes scrolling through Instagram or going down a TikTok rabbit hole and you’ll come across a huge range of video styles. From first-person testimonials shot in the front seat of a car to super-produced short films, to glossy, stylized editorial, social media provides a visual feast, a complex array of aesthetics. One […]

While cruising around TikTok, staying up on the newest culinary trends (as we do), we came across this interesting video from Priya Krishna, a food reporter for The New York Times. In it, she lays out the ways that cooking videos have changed and evolved over the decades, starting with the public access cooking shows […]

Unlike traditional static media, social media is always evolving. Apps and platforms are constantly rolling out, and the bigger names hustle to keep pace, adding new functions, features and forums for communities to connect and share (and for culinary content marketing teams like yours to reach new audiences). Often, it’s the users who dictate or […]

Even though we’re obsessed with digital culinary content, we still have a lot of love for in-print cookbooks. In fact, did you know that our founder Mary Bigham is an avid collector of vintage cookbooks? There is something so wonderful about the tactile nature of culinary tomes, with their colorful covers, glossy photographs, and ample […]

On Wednesday, July 5, Meta (the parent company of Facebook and Instagram, among others) launched a brand-new app: Threads. Though it has an Instagram-ish feel to it, the purpose of Threads, according to its creators, is to be an app for text in the form of real-time updates and public conversations.  Many have hailed the […]

Seemingly out of the blue, artificial intelligence is everywhere. From next-level chatbot search engines, to hilarious AI-generated pizza commercials, to super-trippy visual art, our society is just starting to dip our toes into the deep waters of this new technology. As with any new technology, some level of skepticism, or even fear, makes sense, and […]

At Dish Works, we embrace technological advances and changes. Artificial intelligence is here, and it’s here to stay. Much like the internet, there will be phases, evolutions and surprises in how AI changes the world.  Instead of ignoring or fighting against AI, we are open-minded to the benefits of using it as a tool, just […]

One of our favorite parts of our work with culinary brands is getting to know the clients themselves. Through the lifecycle of a project at Dish Works, we often clock a good amount of time on the phone with the marketing experts and brand managers on the client side. These conversations give us glimpses into […]

Big changes have been afoot here at Dish Works, and we are so excited to share that we have been making major moves — literally!  Yes, we recently packed up our entire operation and relocated to a beautiful new space in Lancaster. This was no small feat, as we’d been in our former studio for […]

Every year on March 8, the world celebrates International Women’s Day, a chance to collectively pause and recognize all the female-identified people who have contributed to the progress, justice and innovation across every culture. Here at Dish Works, we want to shine an extra-bright light on the women who make our team the best in […]

If we had to create a 2023 motto for marketers, it would be something to the tune of: Doing more, with less. And, truly, isn’t that the prevailing cultural philosophy during unpredictable economic times? The difference for marketing professionals is that the expectations on you don’t change, even as budgets contract. In fact, it’s probably […]

The intimate aesthetic of influencer content can be extremely powerful as a piece of your content marketing puzzle. These videos, which trade in glossy high-production for a more personal, homemade feel, draw the viewer in with sensory moments that evoke emotions and spark inspiration. Especially on TikTok and Instagram Reels, this viral-worthy style of content […]