Content Marketing

Is it us, or is the new year moving quickly? It feels like it was just yesterday that we were pivoting our business to seamlessly deliver for our clients as a global pandemic changed everything — everything except our resolve to move forward and tell our clients’ stories through beautiful food and drink content. As […]

If there’s one person who can tell this story, it’s our founder, Mary Bigham. Spend a few minutes on the phone with Mary, and you’ll likely hear about her love of vintage cookbooks and her shelf-busting collection, including several by the original queen of food content: “Betty Crocker.” Spoiler alert: Beloved “Betty Crocker” isn’t even […]

Oh, 2020. It’s been … a time. Still, our team at Dish Works, and everyone in general, found silver linings in the midst of improvement projects, schooling tasks and way too many Zoom meetings. For so many, comfort and familiarity — or a spark of creativity — was found in the kitchen. Home chefs tried […]

Human hands signify many things: Hands can mean help, care and volunteerism, as in “a helping hand.” Hands can symbolize quality, artisanship and productivity, as in “handmade.” They can also stand in for human connection, intimacy and comfort, as in “hand in hand.” In the world of culinary content, hands play an outsized role of […]

The coronavirus pandemic has caused all businesses, including those in the food industry, to redefine how they operate. Food brands are shifting their communication objectives, our co-founder and President, Mary Bigham says, “During this time, new trends are emerging, and while we don’t know what the future holds, we do know what’s happening right now: There […]

As the stay-at-home order date extends, we’re all struggling with what to do, and that includes what and how to feed ourselves and our families. Do we go to the grocery store, or shop online? Will we be able to source what we need? Will we be making the most of what’s available?  On top […]

They never entirely went away, but blogs had taken a back seat to visual content as brands embraced recipe development, hands-in-pans videos and other eye-catching content delivery methods. We get it, because we provide these types of engaging visual culinary content to our customers. But now, in this uncertain time when we’re hunkered down at home, […]

Friends, we don’t know what the new normal will be, but we can tell you that we’ll be navigating it together. The good news for our clients: We’ve been creating content remotely since the start, so we have the experience and skill to work through this with you. We care about our team and about […]

Sports fans tend to be (overly!) enthusiastic ambassadors for their teams. Those teams and brands smartly engage outside of the stadium by connecting to their passionate audiences in an innovative, engaging and effective way: food content, including custom game-day recipes and high-quality recipe videos. We’re not talking stadium food, though. (Admittedly, that has improved in […]

Picture your ideal customers, scanning online for a product like yours — let’s say a smoothie blender. Perhaps they come upon Amazon and its many search results. Your prospect has already drilled down by single-serve with ice-crushing capabilities in the two colors that will best match her existing appliances. But which one is really the best? Because she loathes […]

How do you quantify marketing efforts? Converting efforts to sales is a good bet. In the food space, creativity is king, as brands and retailers maximize engaging content with next-gen technology to convert customers and increase profits. Food Tracking Made Easy We all know people who use food trackers to help with weight loss, maintenance […]

Savvy retail stores and gas stations are turning consumers’ eyes away from smartphones and drawing them to in-house digital displays by leveraging creative digital content. In doing so, these retailers are supporting their key brands, while also informing, entertaining and giving busy consumers something fun to focus on while they wait at the pumps or […]