Content Marketing

food styling tools
Dish Works
Jul 20, 2022

A Few of Our Favorite Food Styling Tools

When we are given the opportunity to bring our clients’ products and recipes to life on the screen, it is not a task that we take lightly. In every shot and frame of video, it’s our goal to make the food look as beautiful and crave-worthy as possible. Just like models are coiffed and made […]

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Dish Works
Dish Works
Jun 16, 2022

What it’s Like to Work with Dish Works

It’s increasingly rare that companies can support a full in-house studio, and most brands are starting to realize the value of creating owned content (more on our thoughts about that here). Off-site studios like Dish Works are a perfect solution for this scenario! But when you’re exploring new content marketing avenues for your culinary brand, […]

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food in the metaverse
Dish Works
May 16, 2022

Thinking Ahead: Food in the Metaverse

Here at Dish Works, we are constantly asking the question: What is the future of food content? While we honor and draw inspiration from tried-and-true marketing strategies, like bold storytelling, gorgeous photography and engaging video, we cannot ignore that the tech and consumer landscapes are always evolving.  When we consider how drastically the playing field […]

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Dish Works
Apr 21, 2022

8 Sustainability Actions We’re Taking in the Dish Works Studio

We strongly believe that taking care of the planet is a crucial, non-negotiable responsibility of our company. In celebration of Earth Day, we thought we’d share eight actions that we’re taking every day in the Dish Works production studio and test kitchen. Transparency is really important to us — in fact, it’s one of our […]

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Dish Works Culinary
Dish Works
Apr 7, 2022

Meet the Dish Works Culinary Team, Part 2

From pizza to pancakes, cocktails to cupcakes, apple dumplings to al pastor, all of the work we create for our clients at Dish Works is scratch-made, edible food. Sure, we have our food stylist tricks to make sure dishes and products are ready for their close-ups, but we pride ourselves on creating visuals that look […]

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Dish Works
Apr 6, 2022

Meet the Dish Works Culinary Team, Part 1

Here’s something wild to think about: The food in every single image you see on the Dish Works website and shared through our social media channels, like Instagram and TikTok, was made on site by our incredible culinary team.  We are so lucky to have such an accomplished group of chefs, cooks and recipe developers […]

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content marketing
Dish Works
Mar 31, 2022

4 Types of Content Creation, Explained

Methods of traditional print and media marketing and advertising are well-worn territory. After all, for the past 150 years, the ways in which companies spread awareness, gained customers and built brand loyalty was relatively static. Think: newspaper and magazine ads, television and radio commercials, and other mediums, like billboards, celebrity endorsements, direct mail campaigns and […]

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Dish Works
Mar 16, 2022

12 Food Brands Experimenting with NFTs

We recently posed a question on the Dish Works blog that’s been on our mind: are NFTs the future of culinary content?  It does feel like NFTS (non-fungible tokens) are opening new pathways for marketing and brand interactions, and it’s no surprise that global food companies with massive marketing budgets are beginning to experiment and […]

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Dish Works
Mar 9, 2022

Are NFTs the Future of Culinary Content?

By now, you’re probably at least vaguely aware of NFTs. These one-of-a-kind digital files are bought and sold online with cryptocurrency, sometimes for shocking sums. In 2021, NFTs edged their way closer to the mainstream, with lots of buzz surrounding benchmarks, like the collage by the digital artist Beeple, titled Everydays: The First 5000 Days, […]

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Dish Works
Mar 8, 2022

Happy International Women’s Day from Dish Works!

Every year on March 8, the world celebrates International Women’s Day, a chance to collectively pause and recognize all the female-identified people who have contributed to the progress, justice and innovation across every culture. Here at Dish Works, we want to shine an extra-bright light on the women who make our team the best in […]

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Dish Works
Feb 28, 2022

The Pros and Cons of Influencer-Created Brand Content

Influencers: We love their hustle, creativity and drive. Our influencer friends show us trends, define new styles and create communities. Over the past decade, they’ve bravely navigated the Wild West that is the social media landscape. They are the CEOs of their own brands — no easy feat — and we applaud that. Here at […]

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Dish Works
Jan 9, 2022

Bright, Bold, Vulnerable & Vintage: Dish Works’ 2022 Food Content Trend Forecast

As the new year dawns upon us, we all look forward to what’s next. For our team here at Dish Works, we’re setting our sights on the food content trends awaiting us in 2022. Working with some of the world’s top food brands every day in our food content studio, we get a front row […]

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