There’s a thrilling new development here at Dish Works studio. We recently invested in a huge upgrade to our gear arsenal, and it’s bringing a major level-up to our production capabilities. Meet our new robot! More specifically, our new camera robot system, a best-in-class German model engineered for maximum precision and high-speed motion control. It’s […]
With new global tariffs hitting various industries, it’s hard for brands to plan ahead, especially if your company manufactures or sources parts and packaging abroad. Whether you’re facing rising costs, vague commitments from retailers or mixed signals from consumers, there is a lot of uncertainty these days. But here’s one thing we do know: your […]
Buying a new appliance or piece of cookware is an investment for many consumers. If they’re going to clear space in a cabinet or countertop for a new tool, they’re going to have thought long and hard about the purchase, whether that’s a blender for morning smoothies or a workhorse skillet to lighten the load […]
If you’re a marketer in the culinary or cookware space, you already know how crowded — and competitive — ecommerce shelves are. Your brand can do all the hard work of bringing a game-changing product to market, from R&D to package design to relentless recipe testing. But, without the right assets to grab customers’ attention, […]
When your customers stand at your touchscreen menu kiosks, scrolling through after placing their initial order, a unique opportunity presents itself. At this moment, they are considering possible add-ons: sides, beverages, and sweet treats. To be able to capitalize on last-minute impulse add-ons means an increase in check average, which adds up quickly day after […]
In the age of social media and all things content-driven, there’s something refreshingly analog about a cookbook. It’s a tactile object, something with weight and texture; it’s a resource that can be flipped open at a moment’s notice for inspiration or meal planning; and it’s art — a colorful, creative medium that can be perused […]
While social media content has been trending toward a more authentic, “real” looking aesthetic (see our blog post about User Generated Content), there are 100% still contexts when culinary and CPG brands need highly-produced, glossy video assets. One of these is commercials. Whether your brand’s media buys are for traditional television broadcasting, streaming platforms or […]
Every year on March 8, the world celebrates International Women’s Day, a chance to collectively pause and recognize all the female-identified people who have contributed to the progress, justice and innovation across every culture. Here at Dish Works, we want to shine an extra-bright light on the women who make our team the best in […]
Well, 2023 was a big year for our food content studio — we’re talking Taylor Swift big (okay, maybe not exactly, but definitely epic!). So much happened for Dish Works in the past calendar year, that we wanted to take a look back and share some of our exciting growth and accomplishments. Our New Studio […]
Content marketing experts have different strategies and approaches to social media, but can pretty much all agree on one common thing: Social media — and the rules on how to use it most effectively — are constantly changing. Our clients often ask us what to expect next from these shape-shifting platforms, so we thought we’d […]
For culinary brands hoping to make a splash or maintain relevance in the B2B space, trade shows are a crucial opportunity to make a good impression on buyers and other sales leads. Whether in-person or virtual, trade shows provide a platform for your brand to showcase its most compelling strengths and assets. If you’ve ever […]
Recently, Dish Works launched our UGC (User-Generated Content) service for culinary brands, UGC-style videos that capture a real life look-and-feel, made by our in-house creators. We’ve been getting so many questions and inquiries from brands about this, that we thought we’d run it back to cover some basics about what UGC is and why marketers […]