Content Marketing

Dish Works
Dish Works
Dec 29, 2023

Dish Works 2023 Year-End Review

Well, 2023 was a big year for our food content studio — we’re talking Taylor Swift big (okay, maybe not exactly, but definitely epic!). So much happened for Dish Works in the past calendar year, that we wanted to take a look back and share some of our exciting growth and accomplishments. Our New Studio […]

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social media trend forecast
Dish Works
Dec 8, 2023

The Dish Works 2024 Social Media Trend Forecast for Culinary Brands

Content marketing experts have different strategies and approaches to social media, but can pretty much all agree on one common thing: Social media — and the rules on how to use it most effectively — are constantly changing. Our clients often ask us what to expect next from these shape-shifting platforms, so we thought we’d […]

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trade show sizzle reels
Dish Works
Nov 3, 2023

Maximize Your Brand’s Trade Show Presence with Dish Works Sizzle Reels and Photos

For culinary brands hoping to make a splash or maintain relevance in the B2B space, trade shows are a crucial opportunity to make a good impression on buyers and other sales leads. Whether in-person or virtual, trade shows provide a platform for your brand to showcase its most compelling strengths and assets. If you’ve ever […]

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user-generated content
Dish Works
Oct 23, 2023

User-Generated Content: How and Why This Authentic Aesthetic Encourages Engagement

Recently, Dish Works launched our UGC (User-Generated Content) service for culinary brands, UGC-style videos that capture a real life look-and-feel, made by our in-house creators. We’ve been getting so many questions and inquiries from brands about this, that we thought we’d run it back to cover some basics about what UGC is and why marketers […]

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UGC video
Dish Works
Sep 26, 2023

Dish Works Launches User-Generated Content Service for Culinary Brands

Spend a few minutes scrolling through Instagram or going down a TikTok rabbit hole and you’ll come across a huge range of video styles. From first-person testimonials shot in the front seat of a car to super-produced short films, to glossy, stylized editorial, social media provides a visual feast, a complex array of aesthetics. One […]

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evolution of food videos
Dish Works
Sep 13, 2023

Cooking on Camera: The Evolution of Recipe Videos on Social Media

While cruising around TikTok, staying up on the newest culinary trends (as we do), we came across this interesting video from Priya Krishna, a food reporter for The New York Times. In it, she lays out the ways that cooking videos have changed and evolved over the decades, starting with the public access cooking shows […]

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youtube culinary content
Dish Works
Aug 25, 2023

YouTube’s Evolution to Internet TV Means New Opportunities for Culinary Brands

Unlike traditional static media, social media is always evolving. Apps and platforms are constantly rolling out, and the bigger names hustle to keep pace, adding new functions, features and forums for communities to connect and share (and for culinary content marketing teams like yours to reach new audiences). Often, it’s the users who dictate or […]

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cookbook QR codes
Dish Works
Aug 2, 2023

Off the Page: Cookbook QR Codes Engage and Educate Readers with Bonus Content

Even though we’re obsessed with digital culinary content, we still have a lot of love for in-print cookbooks. In fact, did you know that our founder Mary Bigham is an avid collector of vintage cookbooks? There is something so wonderful about the tactile nature of culinary tomes, with their colorful covers, glossy photographs, and ample […]

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Dish Works
Jul 11, 2023

Threads: A New Way For Culinary Brands to Explore and Engage

On Wednesday, July 5, Meta (the parent company of Facebook and Instagram, among others) launched a brand-new app: Threads. Though it has an Instagram-ish feel to it, the purpose of Threads, according to its creators, is to be an app for text in the form of real-time updates and public conversations.  Many have hailed the […]

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AI for culinary content creation
Dish Works
Jun 27, 2023

How Dish Works is Leveraging AI for Culinary Content Creation

Seemingly out of the blue, artificial intelligence is everywhere. From next-level chatbot search engines, to hilarious AI-generated pizza commercials, to super-trippy visual art, our society is just starting to dip our toes into the deep waters of this new technology. As with any new technology, some level of skepticism, or even fear, makes sense, and […]

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Dish Works
May 11, 2023

Using AI for Culinary Content Creation: The Good, The Bad, The Bizarre

At Dish Works, we embrace technological advances and changes. Artificial intelligence is here, and it’s here to stay. Much like the internet, there will be phases, evolutions and surprises in how AI changes the world.  Instead of ignoring or fighting against AI, we are open-minded to the benefits of using it as a tool, just […]

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Dish Works
Apr 14, 2023

Content Strategy vs. Content Production

One of our favorite parts of our work with culinary brands is getting to know the clients themselves. Through the lifecycle of a project at Dish Works, we often clock a good amount of time on the phone with the marketing experts and brand managers on the client side. These conversations give us glimpses into […]

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