Content Marketing

Buying a new appliance or piece of cookware is an investment for many consumers. If they’re going to clear space in a cabinet or countertop for a new tool, they’re going to have thought long and hard about the purchase, whether that’s a blender for morning smoothies or a workhorse skillet to lighten the load […]

If you’re a marketer in the culinary or cookware space, you already know how crowded — and competitive — ecommerce shelves are. Your brand can do all the hard work of bringing a game-changing product to market, from R&D to package design to relentless recipe testing. But, without the right assets to grab customers’ attention, […]

When your customers stand at your touchscreen menu kiosks, scrolling through after placing their initial order, a unique opportunity presents itself. At this moment, they are considering possible add-ons: sides, beverages, and sweet treats. To be able to capitalize on last-minute impulse add-ons means an increase in check average, which adds up quickly day after […]

In the age of social media and all things content-driven, there’s something refreshingly analog about a cookbook. It’s a tactile object, something with weight and texture; it’s a resource that can be flipped open at a moment’s notice for inspiration or meal planning; and it’s art — a colorful, creative medium that can be perused […]

While social media content has been trending toward a more authentic, “real” looking aesthetic (see our blog post about User Generated Content), there are 100% still contexts when culinary and CPG brands need highly-produced, glossy video assets. One of these is commercials. Whether your brand’s media buys are for traditional television broadcasting, streaming platforms or […]

Every year on March 8, the world celebrates International Women’s Day, a chance to collectively pause and recognize all the female-identified people who have contributed to the progress, justice and innovation across every culture. Here at Dish Works, we want to shine an extra-bright light on the women who make our team the best in […]

Well, 2023 was a big year for our food content studio — we’re talking Taylor Swift big (okay, maybe not exactly, but definitely epic!). So much happened for Dish Works in the past calendar year, that we wanted to take a look back and share some of our exciting growth and accomplishments. Our New Studio […]

Content marketing experts have different strategies and approaches to social media, but can pretty much all agree on one common thing: Social media — and the rules on how to use it most effectively — are constantly changing. Our clients often ask us what to expect next from these shape-shifting platforms, so we thought we’d […]

For culinary brands hoping to make a splash or maintain relevance in the B2B space, trade shows are a crucial opportunity to make a good impression on buyers and other sales leads. Whether in-person or virtual, trade shows provide a platform for your brand to showcase its most compelling strengths and assets. If you’ve ever […]

Recently, Dish Works launched our UGC (User-Generated Content) service for culinary brands, UGC-style videos that capture a real life look-and-feel, made by our in-house creators. We’ve been getting so many questions and inquiries from brands about this, that we thought we’d run it back to cover some basics about what UGC is and why marketers […]

Spend a few minutes scrolling through Instagram or going down a TikTok rabbit hole and you’ll come across a huge range of video styles. From first-person testimonials shot in the front seat of a car to super-produced short films, to glossy, stylized editorial, social media provides a visual feast, a complex array of aesthetics. One […]

While cruising around TikTok, staying up on the newest culinary trends (as we do), we came across this interesting video from Priya Krishna, a food reporter for The New York Times. In it, she lays out the ways that cooking videos have changed and evolved over the decades, starting with the public access cooking shows […]