Content Marketing

Here at Dish Works, we are constantly asking the question: What is the future of food content? While we honor and draw inspiration from tried-and-true marketing strategies, like bold storytelling, gorgeous photography and engaging video, we cannot ignore that the tech and consumer landscapes are always evolving.  When we consider how drastically the playing field […]

We strongly believe that taking care of the planet is a crucial, non-negotiable responsibility of our company. In celebration of Earth Day, we thought we’d share eight actions that we’re taking every day in the Dish Works production studio and test kitchen. Transparency is really important to us — in fact, it’s one of our […]

From pizza to pancakes, cocktails to cupcakes, apple dumplings to al pastor, all of the work we create for our clients at Dish Works is scratch-made, edible food. Sure, we have our food stylist tricks to make sure dishes and products are ready for their close-ups, but we pride ourselves on creating visuals that look […]

Here’s something wild to think about: The food in every single image you see on the Dish Works website and shared through our social media channels, like Instagram and TikTok, was made on site by our incredible culinary team.  We are so lucky to have such an accomplished group of chefs, cooks and recipe developers […]

Methods of traditional print and media marketing and advertising are well-worn territory. After all, for the past 150 years, the ways in which companies spread awareness, gained customers and built brand loyalty was relatively static. Think: newspaper and magazine ads, television and radio commercials, and other mediums, like billboards, celebrity endorsements, direct mail campaigns and […]

We recently posed a question on the Dish Works blog that’s been on our mind: are NFTs the future of culinary content?  It does feel like NFTS (non-fungible tokens) are opening new pathways for marketing and brand interactions, and it’s no surprise that global food companies with massive marketing budgets are beginning to experiment and […]

By now, you’re probably at least vaguely aware of NFTs. These one-of-a-kind digital files are bought and sold online with cryptocurrency, sometimes for shocking sums. In 2021, NFTs edged their way closer to the mainstream, with lots of buzz surrounding benchmarks, like the collage by the digital artist Beeple, titled Everydays: The First 5000 Days, […]

Influencers: We love their hustle, creativity and drive. Our influencer friends show us trends, define new styles and create communities. Over the past decade, they’ve bravely navigated the Wild West that is the social media landscape. They are the CEOs of their own brands — no easy feat — and we applaud that. Here at […]

As the new year dawns upon us, we all look forward to what’s next. For our team here at Dish Works, we’re setting our sights on the food content trends awaiting us in 2022. Working with some of the world’s top food brands every day in our food content studio, we get a front row […]

Big thanks to the Nutrition Business Journal for interviewing our Founder and President, Mary Bigham for its October 2021 “Branding & Marketing” issue. In the article, Mary discusses how food brands are using TikTok to connect with new audiences. Mary Bigham, founder and CEO of Dish Works culinary content agency, recently gave us a live […]

It’s no secret that the restaurant industry has struggled immensely during the COVID-19 pandemic. Capacity caps on indoor dining, investing in new outdoor spaces, and adjusting to relevant safety practices would be enough to throw the hospitality industry into disarray. But add to that staffing shortages, ever-changing customer behavior, and supply chain issues, and it […]

Vertical videos — and the social media platforms that promote them — are here to stay. Consumers are producing millions of videos on TikTok, Instagram, YouTube and more, videos about every topic imaginable: from skateboarding tricks, to dance moves, to birdwatching tips to political commentary. Forward-thinking and innovative brands are also joining in the fun, […]