Every business owner steps into their business venture with one thought in mind: to succeed. No one purposely sets themselves up to fail. The thoughtful business person makes a plan, creates budgets, researches trends and markets themselves. Part of this journey is understanding today’s consumer and how to connect with them in a fruitful way. As we’ve […]
Before crafting a marketing strategy, two important questions to ask are, “Who is my audience?” and “How do I connect with them?” In our last post, we met the New Consumer: communicative, digital, living in the moment and hungry for content to consume. Now that we know our audience, let’s discuss how to reach them. Traditional […]