Every decade or so, there seems to be a moment when people start to wonder if print is “dead.” These predictions are often preceded by the launch of new technology or tech disruptor, but, in the end, books, magazines and publications always seem to come roaring back. Consumers, it turns out, like the feel of a paper in their hands, enjoy physically flipping pages and seeing photography, illustrations and articles IRL.
It’s true, however, that publications are made differently than they used to be. It’s rare to find publishers that can do everything in-house; these days, while the overall vision may come from an editor or editorial board, much of the content is produced by smaller teams of creators. Print stories or spreads are also now accompanied by a suite of social media companion content, like behind-the-scenes shoots, how-tos from writers or experts, or extras, like tips or tutorials for recipes or other DIYs.
There are a lot of ways that publications and magazine publishers can assign out content, but even those rules are changing. Print is already very costly, and hiring traditional studios, which typically need to bring in food stylists and prop stylists and rent props for custom shoots, can push those expenses through the roof.
This is where Dish Works comes in, with our efficient model and off-the-charts talented team. We streamline the process and make production days easy, which is great news for publications and magazine teams in search of incredible editorial content that won’t blow the budget.
How do we do it?
At our content studio, conveniently located in Lancaster, PA, we have a restaurant-quality test kitchen adjacent to fully kitted-out photo and video sets. Our full-time team of culinary pros, art directors, stylists and photographer/videographers works with your team to make recipe development, food styling, prop styling, photography and social videos easy.
It’s so much less for you to juggle than trying to manage a stable of freelancers, and we get projects done on time and on budget.
Oh, and did we mention our truly epic props collection? Any surface, background, cookware, tablescape, cutlery, textile or otherwise food-related accessory you can think of lives here. We can bring any aesthetic, from vintage glam to demure minimalism, to the table.
Dish Works can also flex around your needs. Say you’re a food-related publication with recipes already written around a fully formed concept. We can bring that to life, exactly to your specifications.
On the other hand, if you’re in need of recipe ideation and testing, our kitchen team is ready to work hand-in-hand with you to devise and execute awesome ideas. And our art directors are always here to brainstorm creative editorial concepts and content.
Need videos or enhanced content to further your social media marketing efforts? Dish Works has your back. Our client-forward content packages allow you to mix-and-match services so that you get the exact assets you need for your magazine or publication’s stories and spreads.
@dishworks When you see your work (and hands) in print. Welcome to our woman-owned food studio and test kitchen, where our dedicated team of chefs, videographers, editors, photographers, art directors, and stylists is passionate about creating exceptional food content. We specialize in recipe development, food photography, and videography, catering to a wide range of platforms. Whether it's large campaigns, commercials, in-store displays, e-commerce, or engaging social media content like influencer or UGC-style recipe videos, we’ve got you covered. With our extensive in-house prop collection and skilled team, we have all the resources necessary to turn your food content dreams into reality. From cookbook, menu, and product photography to packaging, magazine, and editorial shoots, we ensure a seamless experience. We believe that food content creation should be both affordable and stress-free, and we look forward to helping you bring your vision to life!
♬ origineel geluid – ❥
These same services extend to cookbooks, as well. For branded cookbooks and authors alike, we offer recipe development and testing, and photo and video production. Whether you need an entire custom cookbook, or you just need a few photos and recipes to beef up a project, Dish Works is a one-stop-shop that takes all the guesswork out of the process.
If you’re ready to learn more about how Dish Works can help your publication or magazine shine with custom content, reach out to start the conversation!