Some brands are just nailing their Instagram game. And while many have a particular social media strategy that aides in their success, it all comes back to one thing: amazing pictures. Photos that pop out of a newsfeed catch the eyes of fans and open an opportunity for further engagement. Planning ahead and working with a professional photographer to build a photo library puts brands ahead of the game.

We previously shared some of the coolest ice cream brands on Instagram (pun intended). This week, we’re focusing on craft beer, an industry where beautiful visual content is crucial. Here are a few beer brands that are hoppin’ with amazing professional photos on Instagram.

Allagash Brewing

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The past couple years, we’ve had a tough time keeping our New Year’s resolutions. In 2017, we’re proud to say that we’re still going strong on our resolution to eat more mac ‘n’ cheese. Protip: Adding lobster helps. Link to this Lobster Mac & Cheese recipe is in our profile.

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Viewing Allagash Brewing’s Instagram feed is like getting a window into their personality. The colors they use are warm and friendly, while giving fans a taste of the lifestyle at the brewery.

Ballast Point Brewing

Using photos that are clear and bright gives the Ballast Point Brewing Instagram feed an almost effervescent effect. There is a specific style and a focused use of color that make Ballast’s photos truly stand out in a home feed!

Draft Mag

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Denver's @trvebrewing and Asheville's @burialbeer didn't play it safe with this collab; the dark wild ale aged in whiskey barrels with cinnamon and lemon peel is a strange, challenging brew. Cinnamon coats the tongue and lemon brushes it right off, while hints of chocolate truffles, cabernet and Nilla wafers pair up with intense cherry tartness between sips. As the beer warms, its tongue-twisting lessens; let it get close to room temp to experience the weirdness—and goodness—fully.

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Draft Mag has a clearcut style, which is evident in the well-thought out professional photos. These photo shoots took time and planning, leading to a stunning Instagram feed.

Brewery Bhavana

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What a stunning Spring day to begin week three of Brewery Bhavana! We open at 5 today, please come by to see us and sit under the skylight with a cold glass of this refreshing Single-Origin Saison. This provisional beer is the first in our year-long collaboration with our friends at Counter Culture Coffee. Taking an educational approach to coffee beer, Patrick and Brent started with a light, saison base and added naturally-fermented, Ethiopian Banko Gotiti, brewed using the Japanese flash-iced method and also dry-beaned directly in the beer, post-fermentation. These methods help us showcase the light body and fruity flavors of the coffee, de-emphasizing its roasted tones, and creating a fresh, "green" flavored beer with a strong under-ripe quality. Have a great week everyone!

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One of the things we find eye-catching about the Brewery Bhavana Instagram feed is the use of simple subjects in the photos, many of which are offset by a plain or white background.

Ninkasi Brewing

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“This beer is rooted in summer festivals and celebrations, so we wanted its packaging to highlight the palette of the season,” says Nick Yarger, Ninkasi’s in-house art director. “So much of what we do is inspired by our hippie roots with a dash of rock ’n’ roll; this new art draws from the style of American Traditional tattoos, bringing into detail the beauty of the summer maiden.” 🦋🍻🌼 #MaidentheShade

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Not only does Ninkasi feature its beer in its “natural” habitat,” but the company also makes great use of designed graphics to catch the eye of fans scrolling through the home feed. We love the bold spirit in sharing smaller “tiles” over the course of 9 posts to create a larger image!


Consider how you can use these examples to breathe new life into your brand’s Instagram content. Check back for more Insta-spiration in the weeks to come!

Do you see culinary brands that are really winning the Instagram game? Leave a comment and tell us about it so we can feature them in a future roundup!

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