Your cidery has done the right things to stake its claim in the online world: you’ve created a quality website. You blog. You post cider-infused content daily on Facebook. And you showcase fantastic photography of your cider on Instagram. Your audience is engaging and your cider is in high demand. The time has come for you to expand the horizons of your orchard and reach higher to pick the best apples from the top of the tree.
It’s time for your cidery to start using video.
Video is the future of content marketing, period. As you look ahead to next year and consider how you may strengthen your marketing strategy, video is a trend not to be ignored. Increasingly, video is outperforming other types of content as a preferred type of marketing. Consumers want to engage with video: to be entertained, to be informed, to communicate. So why not take the initiative to step out and speak to your fans in a way they want to hear?
As marketing becomes more personal, people no longer just want to go to the bar to enjoy your cider. They want to experience your business in real time and in real ways. Video allows cideries to satisfy those needs of today’s consumer.
Here are 3 ways video can help tell your cider-infused story:
Connecting with a friend over a beverage, engaging in real conversation while sipping away at a cider, is a natural part of a relationship. We crave personal connections, and video is a form of content that offers more depth than a still picture or words on a page, allowing you to take your customer relationships to the next level.
People want to see the ins and outs of your cidery’s day. Give them behind-the-scenes peeks at your business, step in front of the camera to offer history or fun facts about your company or get your cider makers to explain the fermentation process. Whether it’s on your website’s landing page or your social media newsfeed, video lets you grab your audience’s attention and keep it!
Why do businesses create content and share it online? Because they want the opportunity to connect with their fans and potential fans in meaningful ways. Your cidery wants to make a brand connection with people who like your cider and, more importantly, connect with people who are not yet fans. Marketing allows your brand to speak to your audience. So it’s important to connect by using your content wisely and efficiently.
If a picture is worth a thousand words, a video is worth 1.8 million. Video stands out, quite literally, on websites and social media newsfeeds. By watching and interacting with your cider videos, you are afforded new ways to capture your consumers.
Also, it makes sense to go with what works. Research has found that audiences are 10 times more likely to click-through, embed, share, comment or like video content above other types of content.
So what are you waiting for?!
Anything to help your cidery stand out online is an asset. Video, an in-motion type of content, catches the eye and beckons the viewer to stick around and watch. Not only does video draw people in on social media, it sends traffic to your website. An embedded video on your website makes you 53 times more likely to have front page SEO on Google. Higher visibility leads to a bigger audience and more chances to tell your cider story.
If you are ready to start filming, we are ready to help! Learn more about our video creation services on the Dish Works website.
Dish Works’ team of professional food or drink brand bloggers is available to answer any content questions. Need help supplementing content? Just ask!
Photos: Anna Miron/Six AM Studio