Guides and Tips

On Wednesday, July 5, Meta (the parent company of Facebook and Instagram, among others) launched a brand-new app: Threads. Though it has an Instagram-ish feel to it, the purpose of Threads, according to its creators, is to be an app for text in the form of real-time updates and public conversations.  Many have hailed the […]

If we had to create a 2023 motto for marketers, it would be something to the tune of: Doing more, with less. And, truly, isn’t that the prevailing cultural philosophy during unpredictable economic times? The difference for marketing professionals is that the expectations on you don’t change, even as budgets contract. In fact, it’s probably […]

Food trends: They come thick and fast these days. On a Monday, no one’s paying any attention to Negroni Sbagliato, and by Wednesday, TikTok and Instagram are completely overrun with the fizzy Italian cocktail. While it can be nearly impossible to know what random dish or technique is going to explode on social media, here […]

To be successful in work you need a well-stocked toolbox: the essentials of your trade that will help you tweak, fix, strengthen and grow your business. Whatever your trade, there are certain tools you need to succeed in reaching your goals. Artists need a canvas, paint and brushes. Chefs need a kitchen, utensils and fresh […]

Photography. It’s no longer just a “special touch” marketers add to their content and advertising: it is the advertisement. From the traditional media of billboards and magazine ads to the more contemporary and in-demand media of Instagram posts and blogs, quality professional photography is a necessity. To meet this need, many culinary brands grab photos on the […]

Now that you’re ready to start an adventure in online marketing, you need to set some goals for each step on your journey. We know that the internet is the new online marketplace, with over 85% of searches for services and products happening on the web. But the online landscape can be confusing to navigate. The […]

In a post on public speaking, ASME shared this wisdom: “To connect with your audience, you need to understand why your topic is important to them.” This is a foundational insight that underlies every part of great oration. From early research and writing to later practicing and perfecting the delivery of a great speech, if […]

It’s been a pleasure to chat with business owners about navigating the new marketing waters in the digital age. In our four-part series, we discussed: Part 1: Today’s New Consumer Part 2: Connecting with Customers Through Content Part 3: Best Practices for Content Marketing Part 4: Setting Yourself Up for Success (If you missed it, find all of the posts […]

Every business owner steps into their business venture with one thought in mind: to succeed. No one purposely sets themselves up to fail. The thoughtful business person makes a plan, creates budgets, researches trends and markets themselves. Part of this journey is understanding today’s consumer and how to connect with them in a fruitful way. As we’ve […]

Today’s New Consumers want content. They want to know brands and are digitally savvy with a finger on the pulse of what the internet is saying. Brands need to meet New Consumers where they are, which is online. That’s where content marketing comes in, bridging the gap between today’s business and today’s customer. In our last post, […]

Before crafting a marketing strategy, two important questions to ask are, “Who is my audience?” and “How do I connect with them?” In our last post, we met the New Consumer: communicative, digital, living in the moment and hungry for content to consume. Now that we know our audience, let’s discuss how to reach them. Traditional […]

There is much to consider when starting or taking over a business: location, overhead, getting employees, paying employees and, last on the list, figuring out how to pay yourself. How does a business owner make this all work? It starts with getting customers. The New Consumer Marketing has been around since people began selling things. […]