As the stay-at-home order date extends, we’re all struggling with what to do, and that includes what and how to feed ourselves and our families. Do we go to the grocery store, or shop online? Will we be able to source what we need? Will we be making the most of what’s available?
On top of that, the connections we’ve relied on, and the love surrounding eating and drinking together, have been upended. It just doesn’t feel good. The uncertainty is making us all feel vulnerable and even scared. We get it!
When our team of food-loving content creators found itself looking for new ways to connect over food and drink, we realized that we have the tools to support your weary customers with helpful, entertaining and inspirational content that can connect your customers with your brand — virtually, of course.
Although we mourn the inability to sit around the table together with our extended families right now — especially at the spring holidays — we also revel in mastering technologies that allow us to have a family Zoom over dinner, a FaceTime happy hour with our work colleagues, and a Facebook Watch Party of endless kitten videos (don’t judge!) with our BFFs. Dish Works is here to help your customers navigate “the new normal,” with innovative ways for everyone to shop, cook and connect, and by providing new content services to the food-and-drink brands that serve today’s consumers.
Introducing Meal-Planning Content and Virtual Menus! We’re taking the guesswork out of easy-to-make meals, including holidays, and offering fun pairings to go with those meals, too. Your brand’s products are featured making it a win-win: comfort for your customers, and a virtual hug from your brand during these stressful times.
Here’s How It Works
First and foremost, we will listen to you. Our team will thoroughly understand your audience and your goals. That’s paramount, and a key tenet of how we do business. Good communication is at the core of what we do, and that’s never been more important than it is during times splintered by the COVID-19 pandemic.
Introducing: Meal Planning
At this point in the stay-at-home timeframe, your customers may be experiencing food fatigue; that is, wondering what the heck to make next. Now you can offer them a simple way to plan for the week with recipes that anyone can make for breakfast, lunch and dinner, plus the all-important desserts and snacks, using your brand’s products as part of the ingredients.
You’ll receive:
- Five to seven days of recipes featuring your brand’s products using recipes from your library.
- A guide (PDF) that includes each day’s recipes, shopping lists, tips for shopping, substituting and cooking, plus quick-order shopping links.
- Instructions to make sure your customers can quickly find this much-needed help from your website and social media channels.
- Add ons: Custom recipes created by our chefs and creative team, and/or high-resolution photos for the meal plan.
- Take a look at a week of easy meals!
All you’ll need to do:
Share the meal-planning content with your audience through your channels (website, social media, email, snail mail, etc.) — whatever suits your marketing plan.
Introducing: Virtual Holiday and Event Menus
Admit it: You’re already sad that you won’t get to hear Uncle Buck’s fishing story for the millionth time, or feel that almost-suffocating hug Auntie Ann gives every time she sees you! Instead, you might already be planning for a video chat over Easter, Passover or Mother’s Day to “share” a meal with your friends and family. Dish Works will help you be the brand hero with a virtual menu experience so your customers can “host” a holiday or special event (birthday, bridal shower, etc.).
You’ll receive:
- Five recipes around the holiday/event theme in an easy-to-use menu kit.
- Menu recipe cards (PDF) with quick-order shopping links.
- Tips the host can use to add special touches to the holiday.
- Instructions to make sure your customers can quickly find this much-needed help from your website and social media channels.
- Add ons: High-resolution photos for the menu.
- Check out our Virtual Mother’s Day Brunch kit!
All you’ll need to do:
Share the branded meal plan kit with your audience through your channels (website, social media, email, snail mail, etc.) — whatever suits your marketing plan.
Introducing: Pairing Guides
Here’s another way to infuse the “new normal” with a touch of normal: pairings. Think wine and popcorn, cheese and hard cider, and other snacks! These are comforting, familiar ways your customers can have fun with your products and engage with friends and family over virtual pairings.
You’ll receive:
- Pairing recipes featuring your products.
- Pairing guide (PDF) with prep instructions with quick-order shopping links.
- Tips to help with pairings.
- Instructions to make sure your customers can quickly find this much-needed help from your website and through your social media channels.
- Add ons: High-resolution photos for the pairing guide.
All you’ll need to do:
Share the branded pairing guide with your audience through your channels (website, social media, email, snail mail, etc.) — whatever suits your marketing plan.
Dish Works Has Your Back
Sometimes we just need someone to hear us out, to listen and to help us meet a need. The Dish Works team of professionals is here for you so you can be the steady rock that your customers are seeking in strange and unsettling times.
Food is a great comforter, as well as a life-sustaining necessity! We’ll help your customers embrace being in the kitchen with joy and fun. And, we’ll help your brand stay engaged as the leader in simplifying cooking, streamlining shopping and bringing people together.
Our team loves food and drink, yet our other superpowers are caring, innovating and executing. Our company was built on a virtual model, so we excel at strategizing, planning, creating and serving our clients “from a distance.”
Want to kick around some ideas? Got a few questions? Need some reassurance? Please feel free to reach out to us. We’re here. We care. Want to see more? Take a look at all of the services we offer, and testimonials from our clients. We’re ready to get to work for you!