Content Marketing

It’s been a pleasure to chat with business owners about navigating the new marketing waters in the digital age. In our four-part series, we discussed: Part 1: Today’s New Consumer Part 2: Connecting with Customers Through Content Part 3: Best Practices for Content Marketing Part 4: Setting Yourself Up for Success (If you missed it, find all of the posts […]

Every business owner steps into their business venture with one thought in mind: to succeed. No one purposely sets themselves up to fail. The thoughtful business person makes a plan, creates budgets, researches trends and markets themselves. Part of this journey is understanding today’s consumer and how to connect with them in a fruitful way. As we’ve […]

Today’s New Consumers want content. They want to know brands and are digitally savvy with a finger on the pulse of what the internet is saying. Brands need to meet New Consumers where they are, which is online. That’s where content marketing comes in, bridging the gap between today’s business and today’s customer. In our last post, […]

Before crafting a marketing strategy, two important questions to ask are, “Who is my audience?” and “How do I connect with them?” In our last post, we met the New Consumer: communicative, digital, living in the moment and hungry for content to consume. Now that we know our audience, let’s discuss how to reach them. Traditional […]

There is much to consider when starting or taking over a business: location, overhead, getting employees, paying employees and, last on the list, figuring out how to pay yourself. How does a business owner make this all work? It starts with getting customers. The New Consumer Marketing has been around since people began selling things. […]

Grabbing a bag of chips at the grocery store is an almost mindless habit. Snack foods are a popular commodity in the United States, accounting for 40% of America’s packaged food market (which is a cool $370 billion). People are snacking, which is great for snack brands. But despite the consumer hunger, snack fans are missing […]

In 2016, there is a certain expectation of online connectedness. We are living in the digital age, and the address of a brick-and-mortar store is becoming less important than a company’s URL. People want to be able to type in an online address and instantly arrive at a brand’s site. They want to poke around, […]

Eat local. The phrase adorns bumper stickers and rings in the air as the unspoken mantra of CSAs. Being close to the food we eat has become increasingly important. As consumers of food, we now care about where our food comes from and who grows it. There is a new awareness of lowering our collective […]

Move over, craft beer: craft cider is quickly becoming the new hard beverage of choice. The popularity of hard cider is not a new trend, though. Before the twentieth century, hard cider was the common drink of early settlers. As with all alcoholic drinks, Prohibition was a hindrance to the hard cider scene, but in […]

Why do brands write content? While for some the creative process is a fun challenge, the idea behind having a platform to share original content is truly a strategic move. Brands want people to visit their website. There is opportunity every time someone clicks over to a website. Brands have the chance to create a loyal fan […]

Enjoying wine is an art. Making, marketing, selling and living wine is a calling. Wineries have been around since the fifteenth century, but these days they are opening all over the globe at an ever-increasing rate. Nationally, there are 8,393 total U.S. wineries, according to Wine Vines Analytics. The Pennsylvania Winery Association reports that Pennsylvania […]

It’s no secret that the craft beer world is (still) booming. CNBC recently published stats from a Brewers Association report claiming that the United States is home to a whopping 3,739 breweries as of June 30, 2015. That’s an increase of 699 breweries over the same time period a year ago, and an additional 1,755 […]